# Brief: aj-greenscreen-lawyers-ad

Runtime date: 2026-10-28. Mode: auto, the user waived the stage 01 questions ("ما تسألنيش أسئلة البداية وقرر أنت") but asked to see the preview before the build.

## Request (user, verbatim, Egyptian Arabic)
"عدّل الفيديو الخام raw.mp4 بنفس أسلوب مونتاج ريلز الجزيرة اللي في reference.mp4 بالظبط، بالمحتوى بتاع الخام وبهوية الجزيرة زي ما هي. دوّر على أحدث لقطات حقيقية ورسمية مناسبة ونزّلها، ومسموحلك تنزّل أي موديل أو أداة محتاجها. ما تسألنيش أسئلة البداية وقرر أنت، بس وريني المعاينة قبل ما تبني الفيديو."

## What the user said
- Verbatim (first message, Arabic): "عدّل الفيديو الخام raw.mp4 بنفس أسلوب مونتاج ريلز الجزيرة اللي في reference.mp4 بالظبط، بالمحتوى بتاع الخام وبهوية الجزيرة زي ما هي. دوّر على أحدث لقطات حقيقية ورسمية مناسبة ونزّلها، ومسموحلك تنزّل أي موديل أو أداة محتاجها. ما تسألنيش أسئلة البداية وقرر أنت، بس وريني المعاينة قبل ما تبني الفيديو."


## Supplied material
| Kind | File | Status |
|---|---|---|
| Footage | `raw.mp4` (green screen presenter take, 1920x1080, 29.97 fps, 70.3 s) | complete |
| Style reference | `reference.mp4` (Al Jazeera English vertical explainer reel, 193 s) | complete |

## Slots
| Slot | Value | Source |
|---|---|---|
| kind / route | Edit of supplied footage with a style reference (ice-edit + ice-remake analysis) | router section 2 compound rule |
| edit type | talking-head ad, recomposed vertical reel with scenes | ice-edit section 2 |
| footage | `raw.mp4`: 1920x1080, 29.97 fps, 70.3 s, one presenter in a suit on an even green screen, locked camera | ffprobe, frames |
| reference | `reference.mp4`: Al Jazeera English vertical explainer reel, 1080x1920, 30 fps, 193 s | user; `ice/reference/aj-reels/ANALYSIS.md` |
| identity | ConsultasAbogado.com's own identity (superseded the first request for Al Jazeera's identity, D-19) | user note relayed 2026-10-29: "شيل هوية الجزيرة كلها" |
| content | The raw's own words, unchanged: an ad telling US attorneys that consultasabogado.com connects them with Hispanic clients | user words "بالمحتوى بتاع الخام"; transcript |
| message / takeaway | Attorneys: list your firm free on consultasabogado.com to reach Hispanic clients | transcript |
| audience | US attorneys and law firms (B2B) | transcript ("attorneys like you") |
| platform and ratio | Vertical 9:16 social reel, 1080x1920 30 fps (the reference's format) | reference |
| length | 72.7 s: 69.0 s of continuous speech plus a 3.7 s end card | paper edit |
| language | English (speech and on-screen text) | transcript |
| B-roll | Latest real, official footage and photos, downloaded with license status recorded | user words |
| installs | Allowed (user words "مسموحلك تنزّل أي موديل أو أداة") | user |
| voice | The presenter's own recorded voice; no synthetic voice | footage |
| music | Not in the brief; decided at 08 (local, license-clean bed) | D-09 |
| commercial_use | yes (it is an ad) | inferred from content; logged D-01 |
| real_brand | ConsultasAbogado.com (the advertised site, now offline; identity from its archived official pages). Al Jazeera: style reference only, no identity used | intake |
| business brief | ConsultasAbogado.com: Spanish-language lawyer directory ("Directorio de Abogados - Encuentra Abogados en tu idioma"), attorney membership sign-up, 1-866 number; online 2013 to 2021 per the Internet Archive; the domain does not resolve on 2026-10-28 | `ice/assets/captures/consultasabogado_2021.html`, CDX listing |

## Must-include ledger
- Every spoken sentence of the raw, in order (the ad has no retakes or slips).
- The URL `consultasabogado.com` on screen at each mention and in the sign-off.
- The advertiser's logo bug, progress bar, phrase captions, lower third, and an end card with the logo, the address and the free sign-up call.

## Summary
A 72.7 s vertical ad for ConsultasAbogado.com aimed at US attorneys, in the advertiser's own identity (navy, logo blue, green), cut with the edit grammar of an Al Jazeera English explainer reel: spotlight cold open with keywords on the subjects each line names, the presenter in a navy set with a screen of the Americas, the site on that screen, cards for the offer, real B-roll cutaways and splits, and an end card with the logo, the address and "JOIN FREE".