# Concept: the presenter ad as an Al Jazeera English explainer reel (D-02, D-15)

## Viewer takeaway
Sells: ConsultasAbogado.com, a Spanish-language lawyer directory, membership for US attorneys
Offer's job: ConsultasAbogado.com lists your law firm where Hispanic clients look for an attorney, with your reviews and services, for no fee
One-line idea: Attorneys who join ConsultasAbogado.com free reach Hispanic clients their competitors miss.
Literal anchors: red disc and darkened subjects -> the people the line names (Hispanic Americans, a naturalized family, the Capitol, an attorney) -> S03 to S06; LED-wall map with Latin America in red -> where the clients come from -> S01 onward; the site on the wall and on a phone -> the directory itself doing its job -> S09, S12, S17

## Approach (stage 02, from DIRECTION D-15)
Keep every spoken sentence in order, one continuous take. Recompose the 16:9 green-screen shot into the Al Jazeera English vertical explainer. The first two sentences run as the red-disc cold open with big keywords on the subjects they name. From the turn ("So how can you reach these clients?") the presenter stands in the virtual studio and the picture changes state every 1.3 to 4 s, each change switched on by the words (TRIGGERS.md). The product appears doing its job three times. Close on the Al Jazeera sign-off ring and its own end card.