# Shot mapping and overlay plan (stage 04)

Clock: edited time (source - 0.40 s). Machine-readable twin: `film/plan.js`. Reference systems S1 to S13: `ice/reference/aj-reels/ANALYSIS.md`. Measured reference pacing: 51 shots, mean 3.79 s (analyze.py), with a graphic change inside most shots; this plan: 24 scenes in 69 s (S02 merged into S01), mean 2.9 s, plus card and keyword changes inside scenes.

| Scene | Edited time | Words | Reference system it maps to | Treatment | Media |
|---|---|---|---|---|---|
| S01 | 0.00-3.55 | What if you could reach 62 million new clients? | S1 cold open (ref 0-3 s) | Presenter lit in the red disc (the silhouette is reserved for subjects), studio dissolves in, "62 MILLION / NEW CLIENTS?" white turning red, source line "U.S. CENSUS 2020" | presenter |
| S03 | 3.55-5.45 | If you market to Hispanic Americans, | S1 montage (ref 3-14 s) | Subject cut out over the red disc, smoke, keyword behind the subject "HISPANIC AMERICANS" | crowd_alt (no clean cutout: the photo rises from the bottom) |
| S04 | 5.45-8.10 | you'll reach the fastest growing community demographic | S1 montage | "GROWING COMMUNITY" (the claim "fastest" stays in captions only, D-11) | naturalization |
| S05 | 8.10-9.50 | in America and | S1 montage | "IN AMERICA" | capitol |
| S06 | 9.50-10.85 | increase your earnings. | S1 montage | "YOUR EARNINGS" over an attorney (the "you" of the line) | attorney_portrait_2 |
| S07 | 10.85-14.35 | So how can you reach these clients? | ghost arrival + S2 studio + S3 lower third (ref 14-17 s) | Ghost dissolve, studio, lower third "CONSULTASABOGADO.COM / SPONSORED" | presenter |
| S08 | 14.35-16.00 | consultasabogado.com connects | S7 title card (ref 18-21 s) | Black-and-white footage, pale pink "CONSULTAS / ABOGADO.COM" | family (clip) |
| S09 | 16.00-19.40 | attorneys like you with Hispanic clients. | S8 document on the wall (ref 21-29 s) | Archived site on the LED wall, red highlights on "Busca Abogados" then "Contacta un Abogado" | site capture |
| S10 | 19.40-22.45 | You can sign up for a no-cost membership now. | S9 bullet card (ref 52-63 s) | Card "NO-COST MEMBERSHIP" | presenter |
| S11 | 22.45-26.50 | When a Hispanic client in your area needs an attorney, | S11 full-screen B-roll (ref 42-51 s) | Slow push | consultation |
| S12 | 26.50-28.50 | they'll find you on consultasabogado.com, | S10 split (ref 69-78 s) | Presenter top, the site on a phone bottom; no callout (no number) | phone |
| S13 | 28.50-34.50 | along with reviews, your services, and more, so they know... | S9 bullet card, built word by word | "REVIEWS", "YOUR SERVICES", "AND MORE", slow push-in | presenter |
| S14 | 34.50-36.70 | You'll reach underserved clients. | S10 split | Presenter top, the clients bottom; no callout (no number) | neighborhood |
| S15 | 36.70-41.00 | Tapping into a client base your competitors may not even be targeting. | S11 full-screen B-roll | Slow push | lawfirms |
| S16 | 41.00-43.50 | Great for your ad spend and results. | punch-in close-up (ref 11-19 s of body) | Head at 15% of height | presenter |
| S17 | 43.50-46.85 | And you can join now with a no-cost membership. | S8 document, new state | Site header, highlight on "Attorney - Membership Signup" | site capture |
| S18 | 46.85-50.20 | You need to stand out from other law firms in your area | S11 full-screen B-roll | Slow push, dateline "BEAUMONT, TEXAS / 2013" | courthouse |
| S19 | 50.20-53.20 | and find a niche, and this is how to do it. | S12 keyword over presenter (ref "VICTORY NARRATIVE") | "FIND A NICHE" | presenter |
| S20 | 53.20-58.50 | When you join consultasabogado.com, you'll have a new lead source in marketing | S12 rim-lit portraits on black (ref 175-183 s) | Attorney, then client, each with a name bar "THE ATTORNEY", "THE CLIENT" | attorney_portrait, client_portrait |
| S21 | 58.50-61.00 | that's always working for you. | S12 keyword over presenter | "ALWAYS WORKING" | presenter |
| S22 | 61.00-61.90 | Don't wait! | S1 callback, new state | Presenter in colour inside the red disc, "DON'T WAIT!" | presenter |
| S23 | 61.90-67.90 | You have Hispanic clients looking for your services at consultasabogado.com. | S13 sign-off (ref 184-188 s) | Studio, no graphics; the URL is in the captions | presenter |
| S24 | 67.90-69.00 | Join now! | S13 logo ring wipe (ref 188-189.4 s) | White mark in, purple-red iris closes, boxed wordmark | presenter |
| S25 | 69.00-72.70 | (none) | S13 end card | Al Jazeera's own end card from the reference, as it is (D-10) | reference 189.4-193.1 s |

Why each element appears: `ice/reference/aj-reels/TRIGGERS.md`.
Layer order (back to front): background (studio plate, disc, footage) / LED wall content / hook keyword / subject or presenter / smoke / cards, callouts, lower thirds, front keywords / captions / progress bar / logo bug. Captions never cover the face or hands (band at y 1500-1580; the presenter's hands end above y 1470 in every studio layout).
Joins: hard cuts with a 0.18 s blur-and-dip on the incoming scene (reference joins); speech is never cut.
Footage ledger: `ice/assets/footage-ledger.json` (each scene once).