# Brief: aj360-raw-edit
Runtime date: 2026-10-29

## What the user said
- "عدّل الفيديو الخام raw.mp4 بنفس أسلوب مونتاج الجزيرة 360 اللي في reference.mp4 بالظبط، بالمحتوى بتاع الخام وبهوية الجزيرة زي ما هي."
- "دوّر على أحدث لقطات حقيقية ورسمية مناسبة ونزّلها، ومسموحلك تنزّل أي موديل أو أداة محتاجها."
- "ما تسألنيش أسئلة البداية وقرر أنت، بس وريني المعاينة قبل ما تبني الفيديو."

## Slots
| Slot | Value | Source |
|---|---|---|
| route | ice-edit, borrowing the ice-remake analysis step (footage plus a style reference) | router |
| film_type | broll-overlay (inserts, kinetic type, captions and cards over footage that otherwise stays) | decision D-01 |
| goal | The viewer takes away the speaker's one idea (leading means asking the right questions and empowering others) and recognises it as Al Jazeera 360 content | decision D-02 |
| message | "القيادة ليست في امتلاك كل الإجابات، بل في طرح الأسئلة الصحيحة وتمكين الآخرين" (the speaker's own words, translated) | derived from the raw transcript |
| audience | Arabic-speaking viewers of Al Jazeera 360 on YouTube and social feeds, sound on, watching on a phone or laptop | decision D-03 |
| market | Arab world (pan-Arab, MSA on screen) | decision D-03 |
| platform | YouTube and social feeds, 16:9 | decision D-04 |
| aspect | 16:9, master 1920x1080 at 24 fps (derived from platform; source footage is 1280x720 at 24 fps) | decision D-04 |
| duration | 12 to 15 s: all 10.0 s of the raw speech kept, plus an Al Jazeera 360 end card of about 3.5 s like the reference's | decision D-05 |
| language | Speech stays English (the raw's own voice, untouched); every word on screen is Modern Standard Arabic, a faithful translation of the speech | decision D-06 |
| topic | Leadership: asking the right questions, empowering others, building a better future together | raw transcript (`ice/transcripts/raw.words.json`) |
| must_include | M1 the raw's content (all five spoken sentences), M2 the Al Jazeera 360 identity as it is, M3 the reference's editing style, M4 latest real official footage | prompt |
| must_avoid | Changing the speech; a name or title for the speaker (not known); claims the speech does not make | decision D-07 |
| brand_inputs | `ice/assets/brand/official/logo-header.png` (official site header logo), `ice/assets/brand/fonts/AlJazeera-Bold.ttf` and `AlJazeera-Regular.ttf` (fonts the official site loads), colors measured from the reference (`ice/assets/brand-sheet.json`) | aljazeera360.com, captured 2026-10-29 |
| real_brand | Al Jazeera 360; named; https://www.aljazeera360.com; owner status unknown, treated as `not owner` (unofficial practice edit) | prompt; decision D-08 |
| voice | voiceover: the raw's own recorded speech (English), untouched | supplied footage |
| references | `reference.mp4` (Al Jazeera 360 promo for "محاولة فهم", Mali episode, official upload i0pCYuvkbxs on the AJ360 YouTube channel); role MOVES and LOOK; owner: third party; mode: identity in as it is (user's words) | prompt |
| constraints | No start questions; one preview before the build; downloads and installs allowed | prompt |
| commercial_use | unknown (no noncommercial-only source is used) | default |
| mode | auto, don't ask ("ما تسألنيش أسئلة البداية وقرر أنت"), with the one preview stop the user asked for ("وريني المعاينة قبل ما تبني الفيديو") | router; prompt |
| deliverables | Master 16:9 1920x1080 MP4, Arabic caption file (SRT), EDL, retimed transcript | decision D-09 |

## Must-include ledger
| ID | Requirement (user words) | Source | Status | Evidence |
|---|---|---|---|---|
| M1 | "بالمحتوى بتاع الخام" | prompt | planned | all 10.0 s of raw speech kept, no cut inside the speech |
| M2 | "بهوية الجزيرة زي ما هي" | prompt | planned | official logo, official font, reference colors and badges, end card |
| M3 | "بنفس أسلوب مونتاج الجزيرة 360 اللي في reference.mp4 بالظبط" | prompt | planned | `ice/reference/ref01/ANALYSIS.md` moves list, mapped in `ice/plan/storyboard.md` |
| M4 | "دوّر على أحدث لقطات حقيقية ورسمية مناسبة ونزّلها" | prompt | in progress | `ice/assets/broll/SOURCES.md` |

## Intent
A 13.5 s Al Jazeera 360 style cut of the raw: the speaker's five sentences carried by the reference's moves (rack focus open, red disk and big kinetic words behind the head, caption capsules with the red dot, a quick tinted archive burst, the glass-panel word scroll, the neon title) and closed by the platform end card.

## Assets
- `raw.mp4` : the speaker footage, 1280x720, 24 fps, 10.0 s, English speech (the spine)
- `reference.mp4` : the style reference (moves, look, identity)
- `ice/assets/brand/official/logo-header.png` : official Al Jazeera 360 logo, white on transparent, 834x432
- `ice/assets/brand/fonts/` : AlJazeera Bold and Regular, from the official site's font preload
- `ice/assets/broll/` : real official footage (see SOURCES.md)

## Supplied material (section 8)
| Kind | Where it came from (prompt or file path) | Run file | Status (complete / partial: missing fields) | Locked |
|---|---|---|---|---|
| footage | raw.mp4 | `ice/plan/footage-ledger.md` | complete | yes |
| reference | reference.mp4 | `ice/reference/ref01/` | complete | yes |

## Business brief
not a business: the edit carries a speaker's quote for a news platform's feed; the platform's identity is applied, nothing is sold or claimed about it.

## Brand material needed
| Item | Why the film needs it | Where it should come from | Status |
|---|---|---|---|
| Logo (calligraphy plus 360) | On-air bug bottom left, end card | aljazeera360.com header logo file | downloaded |
| Brand font | Every Arabic word on screen | AlJazeera-Bold.ttf preloaded by aljazeera360.com | downloaded |
| Colors | Red disk, red dot, teal badge dot, navy end card | Measured from the official reference | measured |
| Web and social handles | End card | Reference end card: www.aljazeera360.com, @aljazeera360 | recorded |

## Open questions
- none blocking