# Concept and viewer takeaway (stage 02, edit approach)

Concept: the speaker's five sentences, each carried by the reference move its words trigger, closed by the Al Jazeera 360 end card.

## Viewer takeaway
- Sells: Al Jazeera 360 (the platform) carrying a short talk on leadership
- Offer's job: none (no product; the end card invites the viewer to follow more on the platform)
- One-line idea: leading is not having every answer but asking the right questions and empowering others, so that together people build a better future
- Turn: the move from "not having all the answers" to "asking the right questions"
- Hero moment: real teams at work while the speaker says "empowering others to find the solutions"
- Platform: YouTube and social, plays with sound