# Why each element appears (reference "محاولة فهم" promo, and our use)

Evidence: reference transcript `ice/transcripts/reference.words.json` (faster-whisper large-v3-turbo, 2026-10-29), frames and strips in `ice/reference/ref01/`, measurements below. Rule from the owner: every element in our film is tied to the sentence that justifies it; an element with no trigger in our speech is removed. The speaker always stays lit and clear; dimming or silhouettes are only for the people being talked about.

## 1. Reference elements: trigger, meaning, target, timing, color

| Element | What triggers it in the speech (reference time and words) | What it means | On whom or what | Appears / disappears | Why this color or look |
|---|---|---|---|---|---|
| Rack-focus open | The first word of the promo (0.00 "هجمات") | The story starts: the eye is pulled into the studio | Whole frame | Defocused 0.00 to 0.30 s, then sharp | Gaussian blur, no color change |
| Big stacked words behind the head | A headline phrase that opens a beat: the hook "هجمات على العاصمة" (0.00 to 1.50), "بعيدًا" (12.0), "خلفياتها / وسيناريوهاتها" (44.5 to 47.0) | The headline of the story, larger than the presenter's own words | Behind the presenter: he stands in front of the story he tells | Each word lands on its own spoken word, the stack scrolls up one row per phrase, all leave when the phrase ends | White to light grey (neutral news type), enters blurred and slightly red then settles white; the head covers the middle of the stretched kashida |
| Red disk | A hook (0.00 to 1.50), a killing (1.50 to 3.36), each spoken question ("لكن من يقاتل هناك؟" 27.1, "وهل نحن أمام أزمة دولة؟" 29.8, "وأين تقف روسيا وفرنسا" 35.1), the show title (52.7) | "Look here": the point of tension | Behind the presenter's head | Rises or blooms in on the trigger, leaves with it | Brand red #DC3641 core to #7E1D1F rim: Al Jazeera 360's alarm accent |
| Crosshair and red frame tint | "وزير دفاع يغتال" (1.50 to 3.36) | A targeted killing | On the head of the disk, standing for the victim, not the presenter | Only during that sentence | Red wash = blood and danger |
| Words left and right at mid height | Two-part phrases: "وزير دفاع / يغتال" (1.5), "عابر / للحدود" (34.0) | The two halves of a phrase framing the presenter | Beside the presenter | Each half lands on its word | White, grey fade |
| Glass caption capsule with red dot | A key clause or a question: "وجماعات مسلحة / تعيد رسم خرائط السيطرة" (3.4 to 7.1), "قريب من منطقتنا" (12.8 to 16.1), every question 27 to 42 s | The line to remember, quoted from the presenter | Chest height, under the face | Grows from a square on the first word, text swaps per clause, shrinks when the clause ends | Frosted glass keeps the studio visible; the red dot is the brand's "live" accent and drifts so the frame never freezes |
| Plain caption, no capsule | Calm closing narration: "سنحاول فهم أحداث مالي" (42.2), "مع مجموعة من الخبراء" (47.0), "في حلقة جديدة" (48.8) | Information, not a punchline | Lower centre | With its line | White with soft shadow |
| Punch-in | The turn of the argument: "لكنه قريب من منطقتنا" (12.8) and questions | Getting closer to the presenter at the important line | Presenter | Hard cut between sentences | None |
| Insert burst | Concrete nouns just spoken: "جماعات مسلحة" and "خرائط السيطرة" (inserts 7.44 to 11.08: armed pickups, a satellite map), "مالي" (inserts 16.44 to 20.36: Mali streets, a helicopter, Mali's leader saluting) | Show the real thing named | The people and places talked about | Hard cuts of 0.8 to 1.2 s, during the next line | Each insert develops in: the A-roll washes out for 3 frames, the insert starts black and white or pink and blurred, then focus and color return over about 0.5 s (soft archive look: blacks lifted to p1 0.08 to 0.16) |
| Flag with the country name | "إنها مالي" (19.6) | Naming a country | Beside the presenter | On the name | The country's real colors |
| Glass panel word scroll, black and white frame | A geopolitical label: "في حزام إفريقي عربي لا يرحم" (24.0 to 27.1) | A concept, set apart from the narration | Panel behind the presenter, words in front | The length of the phrase | Frame desaturated, background darker (luma 0.29 to 0.22) but the presenter keeps his exposure (face luma 0.43 in both); red streaks keep the brand |
| Neon title | The programme name: "محاولة فهم" (48.8 to 52.7) | The show's sign-off | Behind the presenter | Flickers on with the name, holds to the end card | Neon white with red glow = the show's key art |
| Programme bug "محاولة فهم" | Middle section 15 to 21 s | Which programme | Bottom left | Swaps with the platform bug | White |
| Platform bug (calligraphy over 360) | Always, from 0.5 s | The platform's ownership | Bottom left | Fades in at 0.5 s, stays until the end card | Official white logo |
| "يعرض الآن" badge, teal dot | The promoted episode is out now | Availability | Top right | From about 1 s through most of the A-roll | Teal = the platform's UI color, not the red of the story |
| App capsule "حمل التطبيق الآن / aj360.com" | Middle third, while the questions run (31 to 36 s) | Platform call to action | Bottom centre, when the lower band is free | Fades in and out | White outline, neutral |
| Phone slab transition | Right after the title (53.8 s) | The show moves into the app | Slides across the studio | 0.5 s, then the end card | Dark phone body |
| End card | End of the promo | Watch it on the platform | Whole frame | Last 6 s | Navy space and a teal planet: the platform's own look |

## 2. Finishing, measured on the reference

| Finish | Where in the reference | How much (measured) | Why | Editor's effect (original project) |
|---|---|---|---|---|
| Overall grade | Every studio shot | Median luma 0.22 against 0.33 in our raw; corners to centre ratio 1.16 against 1.71 (raw corners far brighter); rug slightly cooler (B over R) | A darker, moodier studio makes the presenter and the red accents pop | Curves and color correction |
| Vignette | Studio shots, strongest in the black and white beat | Corner luma pulled down about 30 percent relative to the centre | Holds the eye on the presenter | Vignette or masked exposure |
| Gaussian blur | Rack-focus open (0 to 0.3 s), every insert's entrance (about 20 px to 0 over 0.5 s), text entrances | Strong then clearing | Depth and smooth entrances | Gaussian Blur |
| Fast box blur | Frosted capsule and glass panel, washed-out frame before an insert cut | Heavy, under the glass | Glass reads as glass | Fast Box Blur |
| Glow | Neon title, red dot, red disk rim, lamp highlights, white scroll row | Soft halos | Light sources feel lit, not printed | Glow |
| Light sweep | Red streak travelling across the capsule; light across the scroll panel | One pass per 1.5 to 2 s | Keeps a held graphic alive | CC Light Sweep |
| Motion blur | Text scroll, capsule growth, stack scroll, phone slab | Smear along the move on fast frames | Fast moves read as motion, not stepping | Layer motion blur |
| Grain and noise | Over the whole frame, light; heavier on the archive inserts | At YouTube compression the A-roll grain is not measurable (temporal noise 0.47 of 255 on a flat curtain); inserts show soft, lifted, milky archive texture | Film texture ties studio, graphics and archive together | Noise |
| Displacement | Edges of the red disk and of inserts while they develop in | Small wobble | The disk feels like light, not a vector circle | Turbulent Displace |
| Old film specks, dust, halftone | Not visible at this compression in the reference | not measured | Applied only to the inserts, lightly, as archive texture (the owner asked for it on suitable shots) | (owner's note) |

## 3. Our film: each appearance and the sentence that justifies it

| Our beat | Our sentence (word time) | Element used | Trigger match in the reference | Kept or removed |
|---|---|---|---|---|
| B1 0.00 to 2.10 | "Leadership is not about having all the answers." | Rack-focus open, big stacked words behind the head "القيادة / ليست امتلاك / كل الإجابات", red disk | The hook headline (ref 0.00 "هجمات على العاصمة") | Kept |
| B2 2.10 to 3.85 | "It's about asking the right questions" (2.16) | Punch-in, glass capsule "بل طرح الأسئلة الصحيحة" with red dot and light sweep | Key clause (ref 12.8 "قريب من منطقتنا") | Kept; no red disk (not a question) |
| B3 3.85 to 6.30 | "and empowering others to find the solutions." | Insert burst of real teams at work (NASA 2026), each developing in from blurred black and white or pink to color; plain Arabic caption "وتمكين الآخرين من إيجاد الحلول" | Concrete nouns "others", "solutions" (ref inserts after "جماعات مسلحة") ; plain caption because the speech is English and the Arabic must carry it (ref plain caption style 42 s) | Kept |
| B4 6.30 to 8.10 | "That is how we build a better future." | Black and white beat, background darker, speaker kept at full exposure, glass panel, scroll "هكذا نبني مستقبلًا أفضل"; app capsule in the free lower band | A concept label (ref 24.0 "حزام إفريقي عربي") ; mid-film platform slot (ref 31 s) | Kept, with the speaker lit (correction of the first draft) |
| B5 8.10 to 10.00 | "Together, we can make a difference." | Words left and right: "معًا" on "Together" (8.22), "نصنع الفارق" on "make a difference" (9.10) | Two-part phrase (ref 34.0 "عابر / للحدود") | Kept |
| B6 10.00 to 13.50 | (end) | Phone slab transition and the platform end card "تابعوا المزيد / على منصة / الجزيرة 360", www.aljazeera360.com, @aljazeera360 | End of the promo | Kept; "شاهدوا الحلقة كاملة" not used (no episode exists to claim) |
| Removed | (none of our sentences) | Neon title | Triggered only by a programme name; our speech names none | Removed |
| Removed | (none) | Crosshair and red tint | Triggered only by a killing | Removed |
| Removed | (none) | Flag with country name | Triggered only by a named country | Removed |
| Removed | (none) | "يعرض الآن" badge | Means an episode is out now; nothing here is | Removed |
| Removed | (none) | Programme bug "محاولة فهم" | No programme is named | Removed |
| Removed | (none) | Silhouette or dimming of a person | Only for a person being talked about; ours talks about "others" in general, shown as real teams in full light | Not used |