그린 스크린 광고

결정

• D-01 Unasked stage 01 slots

  • platform vertical 9:16 1080x1920 30 fps (the reference's own format); length = the raw speech, about 69 s plus a 4 s end card; commercial use yes (it is an ad); language English; music: a quiet bed, decided at 08; voice: the presenter's own; captions burned in plus SRT.채택

  each value follows from the reference or the footage; nothing here changes the user's words.

  출처: BRIEF slots; ffprobe; reference ANALYSIS.md

• D-03 Identity mode

  • A, as the user asked ("بهوية الجزيرة زي ما هي").채택
  • A: as is (logo bug, lower thirds, studio, end card from the reference)
  • B: the reference's grammar in a neutral identity
  • C: the reference's grammar in ConsultasAbogado.com's colours

  the user's words; rights are the user's (ice-remake rights-and-modes section 1). Two guard rails added: the name lower third reads "SPONSORED" (D-04) and the delivery note lists Al Jazeera's permission as required before publishing.

• D-04 Name lower third

  • A.채택
  • A: "CONSULTASABOGADO.COM" + tab "SPONSORED"
  • B: an invented name + "AL JAZEERA"
  • C: no lower third

  never invent a name; claiming the presenter is an Al Jazeera journalist would turn an ad into fake journalism; the system itself (white box, crimson text, dark tab) is kept exactly.

• D-05 Cut policy

  • one continuous take from source 0.40 s to 69.40 s, no internal cuts; scene changes happen on the graphics and cutaways only.채택
  이유와 출처

  locked-off camera, no retakes; pauses of 0.24 to 1.24 s between words (ASR times, the longest 0.76 s at 3.30 and 1.24 s at 13.64); trimming every pause to 0.3 s would save about 2.9 s but put a jump cut on a locked-off camera at each join; the two long pauses carry the question keyword and the title card. Reference pacing (a new visual state every 1.3 to 4 s) comes from the scene plan, not from trimming speech.

• D-08 B-roll sourcing

  • US government public domain first (USCIS, Census, Library of Congress Highsmith archive, DVIDS), then Wikimedia Commons free licences, then free stock video; every item in ice/assets/broll/sources.json with its licence.채택

  user asked for the latest real, official footage.

• D-10 End card

  • the reference's own end card (189.4 to 193.1 s) is used as it is; the ring wipe before it is rebuilt around our presenter.채택

  identity as is; the end card holds Al Jazeera's own handles and icons, which must not be redrawn.

• D-11 The claim "fastest growing"

  • stays in the captions as spoken; never a keyword or a graphic. Keyword for that shot: "GROWING COMMUNITY".채택

  출처: ice/research/COMPLIANCE.md

• D-12 The number "62 MILLION"

  • shown with the source line "U.S. CENSUS 2020" (62.1 million).채택

  출처: Pew Research chart "U.S. Hispanic population reached 70 million in 2025" (checked 2026-10-28)

• D-13 Ad label

  • A.채택
  • A: a red "SPONSORED" tag under the logo bug for the whole film, plus the lower-third tab
  • B: the lower-third tab only
  • C: a full-screen disclaimer card

  an ad in a news brand's identity must not pass as journalism (COMPLIANCE.md, platform branded-content rules); A keeps the reference's layout intact.

• D-15 Edit approach (stage 02)

  • A.채택
  • A: one continuous take recomposed into the reference's systems, picture state changes switched on by the words (TRIGGERS.md)
  • B: trim pauses and cut to a 60 s version
  • C: keep the 16:9 frame with graphics only

  the speech has no retakes and short pauses (D-05); the reference's rhythm comes from its graphics and cutaways (mean shot 3.79 s, analyze.py), which A reproduces.

  출처: ice/plan/concepts.md (takeaway); ice/reference/aj-reels/TRIGGERS.md; analysis/report.json pacing

• D-16 Frame rate

  • film at 30 fps; the presenter frames were conformed with FFmpeg's fps=30 (nearest-frame, timestamp exact): 2 repeated frames in 69 s, never more than half a frame of lip offset.채택

  delivery matches the reference format; the offset stays under the one-frame lip-drift limit (ingest-and-ledger section 2). Deviation from the rule "change the film's rate to the footage's" is recorded here.

• D-17 Silhouettes, removed elements, finishing

  • the presenter is never a silhouette (the darkened figure in the red disc is always the subject the line names); elements with no trigger in the words were removed (TRIGGERS.md section C); finishing (blur, motion blur, texture, vignette, glow, grade) follows the measurements in ice/reference/aj-reels/FINISHING.md.채택

  출처: user notes relayed by the parent session (2026-10-29), quoted:

• D-19 Identity: the advertiser's own, not Al Jazeera's

  • A.채택
  • A: the advertiser's identity on the reference's edit grammar
  • B: a neutral premium legal look
  • C: keep Al Jazeera

  the user's words; the site's own material exists and carries trust (navy) and action (green).

• D-22 Track for the final

  • c2 Motivational (331music, 112.3 BPM).채택
  • c1 Confident Corporate Story
  • c2 Motivational
  • c3 Corporate Ambient (all Pixabay Content License
  • no Content ID mark)

  nearest to the reference bed measured on its voice-free stretches (130 BPM, centroid about 1.4 kHz, 68% energy under 150 Hz, 4.7 onsets/s): distance 0.50 against c3 0.73 and c1 1.36 (tempo, log centroid, low-energy share and onset rate; librosa 0.11).

이 단계에서 만든 것

• 01-COMPLIANCE.md

  Research note COMPLIANCE.md

  Compliance note (RQ-rules), 2026-10-28

  Status: OPEN ITEMS, film can be built; items below go to the delivery note.

  Claims in the footage (truth sheet)

  | Claim (spoken) | Check | On-screen use |

  | "62 million new clients" (Hispanic Americans) | U.S. Census 2020 counted 62.1 million Hispanic people (Pew, "U.S. Hispanic population reached 70 million in 2025", pewresearch.org/chart/u-s-hispanic-population-reached-70-million-in-2025/). Vintage 2025 estimate: 70.1 million. | Shown as "62 MILLION" with the source line "U.S. CENSUS 2020" so the number is true as displayed. Heads-up: the current figure is about 70 million |

  파일 전체 읽기: 01-COMPLIANCE.md

• 01-BRIEF.md

  The brief: what the user said and every slot with its source

  Brief: aj-greenscreen-lawyers-ad

  Runtime date: 2026-10-28. Mode: auto, the user waived the stage 01 questions ("ما تسألنيش أسئلة البداية وقرر أنت") but asked to see the preview before the build.

  Request (user, verbatim, Egyptian Arabic)

  "عدّل الفيديو الخام raw.mp4 بنفس أسلوب مونتاج ريلز الجزيرة اللي في reference.mp4 بالظبط، بالمحتوى بتاع الخام وبهوية الجزيرة زي ما هي. دوّر على أحدث لقطات حقيقية ورسمية مناسبة ونزّلها، ومسموحلك تنزّل أي موديل أو أداة محتاجها. ما تسألنيش أسئلة البداية وقرر أنت، بس وريني المعاينة قبل ما تبني الفيديو."

  What the user said

  파일 전체 읽기: 01-BRIEF.md

이 단계에서 만든 것

• 02-concepts.md

  Concepts pitched and the one chosen

  Concept: the presenter ad as an Al Jazeera English explainer reel (D-02, D-15)

  Viewer takeaway

  Sells: ConsultasAbogado.com, a Spanish-language lawyer directory, membership for US attorneys

  Offer's job: ConsultasAbogado.com lists your law firm where Hispanic clients look for an attorney, with your reviews and services, for no fee

  One-line idea: Attorneys who join ConsultasAbogado.com free reach Hispanic clients their competitors miss.

  파일 전체 읽기: 02-concepts.md

이 단계에서 만든 것

• 03-script.md

  Script

  Paper edit (numbered script), source: raw.mp4

  Clock: edited time t = source time - 0.40 s. One continuous take, no internal cuts (D-05): the speaker has no retakes, no slips and pauses of 0.24 to 1.24 s between words (ASR times); the two longest, 0.76 s (3.30-4.06, the question keyword resolves in it) and 1.24 s (13.64-14.88, the title card lands in it), are kept as beats, so every pause stays and lip sync never breaks. Head trimmed to 0.40 s (silence ends at 0.59 s), tail ends at source 69.40 s (last word ends 68.96 s; never faded).

  | # | Source | Edited | Words (ASR corrected: "consultasavogado" -> "consultasabogado", confirmed by the site's own title) | Weight |

  | 1 | 0.59-3.30 | 0.19-2.90 | What if you could reach 62 million new clients? | 3 (hook) |

  | 2 | 4.06-11.08 | 3.66-10.68 | If you market to Hispanic Americans, you'll reach the fastest growing community demographic in America and increase your earnings. | 2 |

  파일 전체 읽기: 03-script.md

이 단계에서 만든 것

• 04-storyboard.md

  Storyboard

  Shot mapping and overlay plan (stage 04)

  Clock: edited time (source - 0.40 s). Machine-readable twin: `film/plan.js`. Reference systems S1 to S13: `ice/reference/aj-reels/ANALYSIS.md`. Measured reference pacing: 51 shots, mean 3.79 s (analyze.py), with a graphic change inside most shots; this plan: 24 scenes in 69 s (S02 merged into S01), mean 2.9 s, plus card and keyword changes inside scenes.

  | Scene | Edited time | Words | Reference system it maps to | Treatment | Media |

  | S01 | 0.00-3.55 | What if you could reach 62 million new clients? | S1 cold open (ref 0-3 s) | Presenter lit in the red disc (the silhouette is reserved for subjects), studio dissolves in, "62 MILLION / NEW CLIENTS?" white turning red, source line "U.S. CENSUS 2020" | presenter |

  | S03 | 3.55-5.45 | If you market to Hispanic Americans, | S1 montage (ref 3-14 s) | Subject cut out over the red disc, smoke, keyword behind the subject "HISPANIC AMERICANS" | crowd_alt (no clean cutout: the photo rises from the bottom) |

  파일 전체 읽기: 04-storyboard.md

결정

• D-02 Edit type and order

  • talking-head ad, recomposed vertical reel with scenes; order 01 03 02 04 06 05 [07 08a] 08b 09 10 (the edit type's line).채택

  출처: ice-edit section 2; edit-types/talking-head-ad.md

• D-06 Palette and studio set

  • reference colours measured from frames; the LED wall is rebuilt from NASA Blue Marble (public domain) cropped to the Americas, graded teal like the reference's map, with Latin America tinted red the way the reference tints Iran.채택

  the reference's wall shows the story's region; this story is US attorneys and Latin American clients.

  출처: ice/assets/studio/make_wall.py; NASA Visible Earth 74092

• D-07 Type

  • Montserrat (OFL) 900 for keywords, 800 for the lower third name and bullets, 500 for captions and tabs, matched to the reference frames; the Al-Jazeera web font from aljazeera.com is kept as reference only.채택

• D-20 Look for a legal service ad (stage 05)

  • navy room with a framed screen showing the Americas (Latin America in logo blue), soft blue light columns, the reference's red disc replaced by a soft blue key light; keywords keep the reference's measured rise and blur-in but enter with a smooth opacity ramp (no broadcast flicker, no scanlines); "62 MILLION", "YOUR EARNINGS", "WAIT!" in the brand green; bullet card with green checks; white lower third and name bars with a green bar; captions in Open Sans 600 46 px on a navy scrim with the reference's geometry; the advertiser's logo as the corner bug on a navy plate; end card: logo, address, green "JOIN FREE" button and "No-cost membership for attorneys" (the spoken offer); transitions keep the reference's timings with calm treatments: navy-tint blur dissolve, soft light dissolve, clean light cut, dip to navy, soft light sweep, blur-zoom, and an arch iris taken from the logo's arch. Removed: datelines, film-burn, red paper wash, scanlines, embers, smoke, old-film grain.채택

  trust and premium for attorneys, in the advertiser's own colours; every element still has its trigger in the words (TRIGGERS.md section E).

  출처: ice/assets/brand-sheet.json; FINISHING.md; TRIGGERS.md

• D-21 Music under the new look

  • the user's pick (m1, dark pulsing tension) no longer suits a trust/premium legal ad; three alternatives from libraries are offered as 25 s previews; the user picks.채택

  출처: user note "خلّيك على التراك اللي عمر اختاره، إلا لو بقى مش مناسب مع الأسلوب الجديد. ساعتها اعرض عليه 2 لـ 3 بدايل"

이 단계에서 만든 것

• 05-DIRECTION.md

  Decision log: options, choice, reason and source for every decision

  Direction: aj-greenscreen-lawyers-ad

  Runtime date: 2026-10-28 Mode: auto, the user waived the stage 01 questions; preview approval kept (stop B) Tier: locked (reference fixes the look) Crew: lean

  Summary

  Concept: the presenter ad recut as an Al Jazeera English explainer reel, the reference's systems mapped one to one onto the ad's sentences (D-02)

  Direction: reference-locked recreation, Al Jazeera identity as is (D-03)

  파일 전체 읽기: 05-DIRECTION.md

이 단계에서 만든 것

결정

• D-14 Engine

  • HTML canvas capture, zero install (engine-choice 7.4 rung C): render-html.mjs, Chrome 149.0.7827.102, built-in CDP driver, software compositing. The presenter is keyed by FFmpeg (chromakey=0x349C3C:0.07:0.03, despill) into 2070 WebP frames with alpha; clips are frame sequences; everything is drawn on one clock in film/index.html. Temp files go to a temporary render folder on the second drive because C: has under 4 GB free.채택

결정

• D-09 Sound

  • the presenter's voice untouched; a low pulse bed and hits on keyword entries, built locally or from a licence-clean source; the reference's own end-card audio is used under the end card (identity as is).채택

이 단계에서 만든 것

• 10-NOTE.md

  Delivery report with measured numbers

  aj-greenscreen-lawyers-ad: delivery report (2026-10-29)

  Brand: ConsultasAbogado.com (unofficial concept; not made by or for the advertiser).

  Status: technical green (hard release gates pass; film gate yellows explained below). The user approved the preview of this look; no reviewer pass at 09 beyond the cold-viewer and brand reads listed here.

  File: `ice/renders/final/consultasabogado_ad_1080x1920.mp4` sha256 0b66d243596e57e10701ce0091f4c5f77cdad40c6e4b54b5afda14c96d16f14f 1080x1920 30 fps 72.70 s h264 / aac

  Other deliverables (all in `ice/renders/final/`):

  파일 전체 읽기: 10-NOTE.md

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